Drip Campaigns That Sell While You Sleep

Aberdeen research shows drip campaigns generate 80% more sales at 33% lower cost. We build the automated sequences that nurture your leads from first touch to closed deal.

80%

more sales generated by drip campaigns at 33% lower cost than traditional outreach

Aberdeen Group, 2019

Drip Campaign Setup

Automated email drip campaigns engineered to nurture leads through your sales funnel with perfectly timed, behavior-triggered messages that convert.
Organized yellow sticky notes on a white wall for holiday marketing strategies.

What's Included

Everything you get with our Drip Campaign Setup

Custom Drip Sequence Architecture

Mapped customer journey with trigger points, branching logic, and timed email sequences tailored to your sales cycle

Email Copywriting and Design

Conversion-focused email copy and on-brand template design for every message in your drip sequence

Automation Platform Setup

Full technical implementation in your ESP including triggers, conditions, wait times, and goal tracking

Our Drip Campaign Setup Process

1

Customer Journey Mapping

We map your complete customer journey, identifying key decision points, common objections, and the trigger events that signal buying intent or disengagement.

2

Sequence Architecture

We design the branching logic, email timing, and conditional rules for each drip sequence. Every path accounts for different subscriber behaviors and guides them toward conversion.

3

Copy and Design

Our team writes conversion-focused email copy and designs templates that match your brand. Each email in the sequence has a clear purpose and a single call-to-action.

4

Build, Test, and Launch

We build the complete automation in your ESP, run thorough QA testing across all logic paths and devices, then launch with monitoring to ensure everything performs as designed.

Key Benefits

Revenue on Autopilot

Once built and optimized, your drip campaigns generate revenue 24/7 without manual intervention. Aberdeen data shows 80% more sales at 33% lower cost -- that efficiency only improves as you scale.

Perfectly Timed Touchpoints

Each email arrives at exactly the right moment based on subscriber behavior, not arbitrary schedules. This behavior-triggered timing is why Mailchimp reports automated emails generate 320% more revenue per send.

Nurture Every Lead Without Dropping Balls

No lead falls through the cracks. Every subscriber enters the right sequence based on their actions and receives consistent, relevant follow-up that moves them toward a purchase decision.

Research & Evidence

Backed by industry research and proven results

Drip Campaign Effectiveness Study

Drip campaigns generate 80% more sales at 33% lower cost compared to traditional email blasts and manual follow-up

Aberdeen Group (2019)

Automated Email Revenue Analysis

Automated emails generate 320% more revenue than non-automated emails on a per-send basis

Mailchimp (2022)

Frequently Asked Questions

What types of drip campaigns do you build?

We build every type of drip sequence: welcome series for new subscribers, lead nurture campaigns for prospects, abandoned cart recovery flows, post-purchase upsell sequences, re-engagement campaigns for inactive subscribers, onboarding sequences for new customers, and win-back campaigns for churned users. The specific sequences we recommend depend on your business model and where the biggest revenue opportunities exist.

How many emails should be in a drip campaign?

It depends on your sales cycle and audience. B2B drip campaigns with longer sales cycles typically need 7-12 emails over 4-8 weeks. E-commerce welcome sequences might be 3-5 emails over 2 weeks. Cart abandonment flows are usually 3 emails over 3 days. We design the length based on your data, then test and optimize from there.

What ESP platforms do you work with for drip campaigns?

We build drip campaigns on all major platforms including Mailchimp, Klaviyo, ActiveCampaign, HubSpot, ConvertKit, Drip, and Customer.io. If you are not sure which platform is right for your needs, we can recommend one based on your budget, list size, and technical requirements.

How do you measure drip campaign success?

We track the metrics that matter to your revenue: conversion rate through the full sequence, revenue per subscriber entering the drip, cost per acquisition, and time-to-purchase. We also monitor email-level metrics like open rates and click-through rates to identify which messages are performing and which need optimization.

Build Drip Campaigns That Generate Revenue 24/7

Free consultation. No commitment. Get a custom email marketing strategy in 24 hours.