Campaign Analytics That Connect Emails to Revenue
Go beyond opens and clicks. Our analytics framework tracks every email campaign through to actual revenue, giving you the data to double down on what works and cut what does not.
average ROI per $1 spent on email marketing, but only when campaigns are measured and optimized based on real data
Litmus, 2023
Campaign Analytics & Reporting
What's Included
Everything you get with our Campaign Analytics & Reporting
Revenue Attribution Dashboard
Custom dashboard connecting every email send to downstream conversions and revenue with clear attribution modeling
Monthly Performance Reports
Detailed monthly analysis covering all KPIs with trend lines, benchmarks, and actionable optimization recommendations
Segment Performance Analysis
Breakdown of campaign performance by audience segment, revealing which groups drive the most value and where to focus
Our Campaign Analytics Process
Measurement Audit
We audit your current tracking setup, identify gaps in data collection, and map the full customer journey from email to conversion to ensure nothing is being missed.
Infrastructure Setup
We implement UTM tracking, conversion pixels, revenue attribution tags, and dashboard integrations so every email interaction is captured and connected to business outcomes.
Reporting Framework
We build custom reporting dashboards tailored to your KPIs and set up automated report delivery so stakeholders always have the data they need without manual effort.
Insights and Optimization
Monthly analysis meetings translate data into specific actions. We identify trends, surface opportunities, and recommend campaign adjustments that directly improve your email revenue.
Key Benefits
Full-Funnel Revenue Attribution
See exactly how much revenue each email campaign generates, not just how many people opened it. Our attribution modeling connects email touchpoints to actual purchases so you can calculate true ROI for every send.
Actionable Performance Benchmarks
We benchmark your metrics against industry standards and your own historical performance, identifying exactly where you are outperforming and where untapped opportunities exist.
Faster, Smarter Optimization
With clear data on what drives revenue, you can reallocate budget and effort to the campaigns, segments, and automations that deliver the highest returns -- eliminating waste and accelerating growth.
Research & Evidence
Backed by industry research and proven results
Email ROI Benchmark Study
Email marketing delivers a median ROI of 122%, outperforming all other digital channels when properly tracked
DMA (2021)
Data-Driven Marketing Report
Companies with advanced email analytics are 2.5x more likely to report email as their highest-ROI channel
Litmus (2023)
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See Exactly What Your Email Program Is Worth
Free consultation. No commitment. Get a custom email marketing strategy in 24 hours.
Related Content
A/B Testing That Compounds Your Email Performance
Systematic A/B testing for email subject lines, content, send times, and CTAs. Data-driven optimization that compounds performance gains month over month.
Deliverability Optimization: Get Every Email Into the Inbox
Stop losing revenue to the spam folder. SPF, DKIM, DMARC setup, sender reputation management, and list hygiene to maximize inbox placement rates.
Email Templates Built to Convert Across Every Inbox
Custom-coded email templates that render perfectly across Gmail, Outlook, Apple Mail, and dark mode. Branded, responsive, and built for conversions.
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Automated drip campaigns that nurture leads into customers. Aberdeen research shows drip campaigns generate 80% more sales at 33% lower cost than traditional.