Lead Magnets That Actually Lead to Sales

Stop trading PDFs for email addresses that never convert. We create email course lead magnets that attract your ideal audience, build trust over multiple lessons, and generate 5-10x higher conversion to paid offerings.

Get My Free Email Courses Strategy

5-10x

higher conversion for email course lead magnets compared to standard PDFs, checklists, and ebooks

ConvertKit

Lead Magnet Creation

High-converting lead magnet design using email courses as the delivery format to attract qualified prospects and build the trust that drives purchasing decisions.

What's Included

Everything you get with our Lead Magnet Creation

Lead Magnet Strategy and Topic Selection

Research-backed topic selection targeting the intersection of audience demand and your paid offering's value proposition

Course-Based Lead Magnet Design

Complete email course lead magnet design with lesson structure, content outlines, and conversion path to your paid products or services

Opt-In Copy and Promotion Strategy

Compelling opt-in copy, landing page messaging, and promotion strategy to maximize enrollment from your target audience

Our Lead Magnet Creation Process

Audience and Topic Research

We research your target audience's biggest questions and challenges, then identify the topic that creates the strongest bridge between their current pain and your paid solution.

Lead Magnet Design

We design the email course structure including lesson count, pacing, content themes, and the conversion path that naturally leads students from free learning to your paid offering.

Opt-In Strategy Development

We create compelling opt-in messaging, landing page copy, and promotion strategies that communicate the value of the course and attract your ideal audience segments.

Launch and Optimization

We launch the lead magnet with tracking in place, monitor opt-in rates and course completion, and optimize messaging and positioning based on real performance data.

Key Benefits

Attract Qualified Prospects, Not Just Email Collectors

An email course attracts people genuinely interested in learning a topic related to your offering. These subscribers are pre-qualified by their interest, making them far more likely to convert to paying customers.

Build Trust That Static Lead Magnets Cannot

A PDF builds trust for 30 seconds. An email course builds trust over 5-10 days of consistent value delivery. By the final lesson, subscribers have experienced your expertise firsthand and trust your recommendations.

Evergreen Lead Generation

Once created, your email course lead magnet generates qualified leads indefinitely. Every new subscriber gets the same high-quality experience regardless of when they opt in.

Research & Evidence

Backed by industry research and proven results

Lead Magnet Format Comparison

Email courses convert 5-10x better than static lead magnets because they build trust through repeated value delivery over multiple touchpoints

ConvertKit (2022)

Email Marketing ROI Benchmark

Email marketing delivers $36 for every $1 spent, making email courses one of the highest-ROI lead generation formats available

Litmus (2023)

Frequently Asked Questions

Why are email courses better lead magnets than PDFs?

PDFs are consumed in seconds and quickly forgotten. Email courses deliver value over multiple days, keep your brand in the subscriber's inbox, build trust through repeated interactions, and naturally lead to a purchasing decision. ConvertKit data shows email courses convert 5-10x better to paid offerings because of this extended trust-building effect.

How do you choose the right topic for an email course lead magnet?

The ideal topic sits at the intersection of three factors: what your audience actively wants to learn, what demonstrates your expertise, and what creates a natural bridge to your paid offering. We research your audience, analyze competitor lead magnets, and identify the topic that will attract the most qualified prospects for your specific business.

Can an email course lead magnet work for any industry?

Yes. Email courses work for any business that has expertise to share. B2B companies teach industry skills. E-commerce brands teach product usage. SaaS companies teach workflows. Consultants teach frameworks. The format is endlessly adaptable because it leverages a universal truth: people value education and trust the brands that provide it.

How do you measure lead magnet effectiveness?

We track opt-in conversion rate, course completion rate, email engagement throughout the sequence, and most importantly, conversion to your paid offering. A lead magnet that generates 1,000 opt-ins with a 1% conversion to paid is less valuable than one that generates 200 opt-ins with a 10% conversion rate. We optimize for qualified leads, not just volume.

Related Services

Explore more of our email courses services

Create a Lead Magnet That Actually Generates Sales

Free consultation. No commitment. Get a custom email courses strategy in 24 hours.