Enrollment Automation That Onboards Students While You Sleep

We build automated enrollment workflows that welcome new students, set expectations, and deliver the first lesson within minutes of sign-up -- running 24/7 without any manual effort from your team.

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320%

more revenue generated by automated email workflows compared to manual sends, making automation essential for scalable course delivery

Mailchimp, 2022

Enrollment Automation

Automated enrollment workflows including welcome sequences, expectation-setting, progress tracking, and instant course activation that onboard students seamlessly at any scale.

What's Included

Everything you get with our Enrollment Automation

Welcome Sequence Design

Multi-email welcome sequence that onboards new students, sets course expectations, previews the learning journey, and builds excitement before the first lesson arrives

Technical Automation Build

Complete automation implementation including enrollment triggers, subscriber tagging, conditional logic, platform integrations, and error handling for bulletproof operation

Progress Tracking and Segmentation

Automated progress tracking that segments students by engagement level, enabling targeted interventions for at-risk students and bonus content for high performers

Our Enrollment Automation Process

Enrollment Journey Mapping

We map the complete enrollment experience from sign-up to first lesson delivery, identifying every touchpoint, decision point, and potential drop-off moment that the automation needs to handle.

Welcome Sequence Creation

We design and write the welcome email sequence: enrollment confirmation, course preview, expectation setting, and pre-lesson engagement that primes students for the learning ahead.

Automation Build and Integration

We build the complete automation in your email platform, connecting enrollment forms, configuring triggers and wait times, setting up subscriber tags, and integrating with your landing pages and CRM.

Testing and Quality Assurance

We test every path through the enrollment automation: successful sign-ups, duplicate attempts, different traffic sources, and edge cases. Every student experience is verified before going live.

Key Benefits

Instant Onboarding That Sets Students Up for Success

Every new student receives an immediate welcome that confirms enrollment, previews the course structure, sets expectations for lesson timing, and builds excitement for the first lesson. This onboarding sequence leverages the 4x higher open rate of welcome emails to establish engagement patterns that carry through the entire course.

Scale Without Manual Effort

Whether 10 students enroll today or 1,000, every single one gets the same perfectly timed, professionally crafted enrollment experience. No manual sends, no missed students, no inconsistent timing. The automation handles everything identically at any volume.

Smart Segmentation from Day One

Our enrollment automation begins tracking student engagement immediately, tagging students based on their behavior during onboarding. This segmentation data powers everything downstream: re-engagement emails for slow starters, bonus content for power users, and targeted offers for your most engaged students.

Research & Evidence

Backed by industry research and proven results

Welcome Email Engagement Study

Welcome emails generate 4x the open rate and 5x the click rate of standard marketing emails, making the enrollment sequence the highest-engagement touchpoint in any email course

GetResponse (2022)

Automated Email Revenue Study

Automated email sequences generate 320% more revenue than non-automated campaigns, validating full automation for course enrollment and delivery

Mailchimp (2022)

Frequently Asked Questions

What happens immediately after a student enrolls?

Within minutes of enrollment, the student receives a confirmation email that welcomes them to the course, previews the lesson schedule, sets expectations for email frequency and format, and builds anticipation for the first lesson. This immediate response leverages the moment of highest engagement and establishes the communication pattern for the entire course.

How does enrollment automation handle students from different sources?

We tag students by enrollment source -- landing page, social media, referral, paid ad -- so you can track which channels produce the most engaged students. The welcome sequence can be customized per source, matching the messaging that brought the student in. This source tracking also provides valuable data for optimizing your course promotion strategy.

What if a student tries to enroll twice?

Our automation includes duplicate detection logic that prevents existing students from being re-enrolled and restarting the course. Depending on your preference, duplicate enrollees can receive a message directing them to their current lesson, an option to restart the course, or a notification that they are already enrolled with a link to their progress.

Can enrollment automation integrate with my existing tools?

Yes. We build enrollment automations that integrate with all major email platforms including ConvertKit, ActiveCampaign, Mailchimp, HubSpot, and Klaviyo. We also connect with landing page builders, CRM systems, payment processors, and analytics tools to create a seamless enrollment pipeline that feeds data to your entire marketing stack.

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