Email Courses That Convert 5-10x Better Than Standard Lead Magnets

ConvertKit data shows email courses convert 5-10x better than PDFs and checklists. We design, write, and automate email courses that educate your audience, build trust, and generate qualified leads on autopilot.

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5-10x
higher conversion rate for email courses vs. standard lead magnets
ConvertKit
$325B
projected online course market size, accessible through email-based delivery
Thinkific, 2021
$36
average ROI per $1 spent on email, the channel that powers email courses
Litmus, 2023

The Lead Generation Format Your Competitors Are Not Using

The old lead magnet playbook is broken. PDF checklists and ebooks capture email addresses but rarely build enough trust to drive a sale. Email courses change the equation entirely. Instead of delivering a one-time asset that gets forgotten, an email course delivers value over 5-10 days through structured lessons that teach, build authority, and create a genuine relationship with each subscriber. ConvertKit data shows this format converts 5-10x better than standard lead magnets. The online education market is projected to reach $325 billion (Thinkific, 2021), and email courses are the lightest-weight way to capture a share of that demand. No LMS platform required. No video production. Just well-designed email sequences that transform your expertise into automated education that generates leads around the clock. Our email course services cover every piece of this system: from course architecture and instructional content writing to technical automation setup and student engagement analytics. We build complete, automated email course funnels that work while you sleep.
A smartphone screen showing the Coursera logo with a background featuring the same logo.
"Email courses convert 5-10x better than standard lead magnets like PDFs and checklists because they build trust through repeated value delivery over multiple touchpoints"
ConvertKit

Businesses using email courses as lead magnets see dramatically higher conversion to paid offerings because subscribers who complete a course have already experienced the quality of their expertise

Our Services

Eight specialized services covering every component of a high-converting email course system. From initial course design through student engagement analytics, we build the complete automated education funnel.

Email Course Design That Educates and Converts

Design email courses with proven instructional frameworks that educate subscribers and convert them into customers.

Drip Sequences That Deliver Lessons at the Perfect Pace

Automated drip sequences that deliver email course lessons at the optimal pace for engagement, retention, and conversion. Built to run on autopilot.

Lead Magnets That Actually Lead to Sales

Create email course lead magnets that convert 5-10x better than PDFs. Attract qualified prospects who are genuinely interested in what you sell.

Landing Pages That Turn Visitors into Email Course Students

Landing pages built specifically for email course enrollment. We design opt-in pages that communicate course value and convert visitors into students at rates.

Enrollment Automation That Onboards Students While You Sleep

Automated enrollment workflows that onboard new students, deliver welcome sequences, and start course lessons instantly -- running 24/7 without manual effort.

Know Exactly Where Students Engage, Drop Off, and Convert

Track student engagement across every lesson of your email course.

Course Content That Teaches, Engages, and Converts

Professional email course content writing that transforms your expertise into structured, engaging lessons.

Certification Systems That Reward Graduates and Drive Conversions

Automated certification and completion systems for email courses.

Why Choose YourWebTeam for Email Courses

Instructional Design Meets Marketing

We combine proven instructional design principles with conversion marketing expertise. Every course is structured to teach effectively and guide students naturally toward your paid offerings without feeling salesy.

Fully Automated From Enrollment to Graduation

We build complete automation systems that handle enrollment, lesson delivery, engagement nudges, completion tracking, and certification without requiring any manual effort from your team.

Conversion-Optimized at Every Step

From the landing page that captures enrollments to the graduation email that presents your offer, every touchpoint is optimized for maximum conversion based on email marketing best practices and real performance data.

Built on Proven Email Marketing Infrastructure

Email courses leverage the same channel that delivers $36 ROI per $1 spent (Litmus). We build courses on robust email platforms that ensure reliable delivery, strong engagement tracking, and seamless automation.

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Frequently Asked Questions

What email course services do you offer?

We offer eight specialized services that cover the complete email course lifecycle: course design, drip sequence creation, lead magnet creation, course landing pages, enrollment automation, student engagement tracking, course content writing, and certification setup. These can be combined into a turnkey email course package or engaged individually to enhance your existing program.

How does an email course work as a lead magnet?

Instead of offering a static PDF, you offer a free multi-day email course on a topic your audience cares about. Subscribers opt in, receive daily lessons via email, and by the end of the course they have experienced your expertise firsthand. ConvertKit data shows this format converts 5-10x better than standard lead magnets because it builds trust through repeated value delivery. The final lesson naturally transitions to your paid offering.

How long does it take to build an email course?

A complete email course -- including strategy, content writing, automation setup, landing page, and engagement tracking -- typically takes 3-5 weeks to build and launch. Simpler courses with 5 lessons can be ready in 2-3 weeks. More complex courses with 10 or more lessons, quizzes, and certification may take 4-6 weeks. Once built, the course runs automatically and generates leads indefinitely.

What platforms do you build email courses on?

We build email courses on all major email platforms including ConvertKit, ActiveCampaign, Mailchimp, Drip, HubSpot, and Klaviyo. We can also integrate with course platforms like Teachable and Thinkific if you want to combine email delivery with a hosted course experience. We recommend the platform based on your existing tech stack and specific course requirements.

Email Courses That Build Authority and Pipeline

Free consultation. We'll help you map expertise to a course that generates leads on autopilot.

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