Get Your Products Into Google Shopping With Optimized Feed Data
Your product feed is the foundation of Google Shopping visibility. Optimized titles, descriptions, categories, and attributes improve both paid Shopping ads and free organic product listings.
of online experiences begin with a search engine, and Google Shopping results appear prominently for product queries -- your feed quality determines whether your products show up
BrightEdge, 2019
Shopping Feed Optimization
What's Included
Everything you get with our Shopping Feed Optimization
Feed Audit & Error Resolution
Complete audit of your Merchant Center feed for errors, warnings, disapprovals, and data quality issues with resolution for every identified problem
Title & Description Optimization
Keyword-rich product titles and descriptions formatted to Google's best practices for maximum query matching and Shopping visibility
Attribute & Category Optimization
Complete attribute coverage (GTIN, brand, color, size, material) and mapping to the most specific Google product categories for every product in your feed
Our Shopping Feed Optimization Process
Merchant Center Audit
We audit your current feed for errors, warnings, disapprovals, missing attributes, and data quality issues. Every problem is cataloged and prioritized by its impact on product visibility.
Title & Description Rewriting
Product titles are rewritten to include the most relevant keywords in Google's preferred format (Brand + Product Type + Key Attributes). Descriptions are optimized to reinforce query relevance and product differentiation.
Attribute & Category Completion
We ensure every product has complete attribute data (GTIN, MPN, brand, color, size, material, gender, age group) and is mapped to the most specific Google product category for accurate classification.
Feed Submission & Monitoring
The optimized feed is submitted to Merchant Center with monitoring for new errors, disapprovals, and feed processing issues. We track Shopping impression share and click data to measure improvement.
Key Benefits
Appear for more product queries in Shopping results
Optimized product titles with relevant keywords and complete attribute data help Google match your products to a broader range of shopping queries. Better feed data means your products appear for more searches.
Lower CPC and higher ROAS on paid Shopping campaigns
Feed quality directly impacts Shopping ad performance. Better product data improves quality scores, which lowers cost-per-click and increases return on ad spend for the same budget.
Free organic product listings in the Shopping tab
Google offers free product listings in the Shopping tab for products with quality feed data. Optimizing your feed gives you additional product visibility that does not cost per click.
Research & Evidence
Backed by industry research and proven results
Organic vs Paid
Organic SEO delivers 5.66x more results than paid ads, and free Shopping listings provide organic product visibility that compounds over time
Search Engine Journal (2022)
Mobile Behavior
53% of mobile visits are abandoned if pages load slowly -- and Shopping listings bypass that risk by showing product information directly in search results
Google (2018)
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Get More Product Visibility in Google Shopping
Audit your Merchant Center feed and get an optimization plan that improves Shopping visibility for both paid and organic product listings.
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