Show Price, Ratings, and Availability Directly in Search Results
Product schema markup enables rich snippets that display product details in Google -- giving your listings a visual and informational advantage over competitors without it.
of all clicks go to the #1 result, and rich product snippets increase CTR even from lower positions by making listings more visually prominent and informative
Backlinko, 2023
Product Schema Markup
What's Included
Everything you get with our Product Schema Markup
Schema Implementation
Valid JSON-LD Product schema deployed across your catalog covering name, description, price, currency, availability, brand, SKU, and image for every product
Review & Rating Integration
AggregateRating schema connected to your review system to display star ratings and review counts in search results
Validation & Monitoring
Google Rich Results Test validation for all product pages plus ongoing Search Console monitoring for schema errors and rich result eligibility changes
Our Product Schema Markup Process
Current Schema Audit
We audit your existing markup for completeness, validity, and coverage. Most sites have partial or outdated schema that misses recommended properties or fails validation for certain product types.
Schema Design & Template Build
We design JSON-LD templates for each product type in your catalog, mapping CMS data fields to schema properties. Templates handle variants, pricing structures, and conditional fields automatically.
Implementation & Validation
Schema templates are deployed across your catalog and validated with Google's Rich Results Test. Every product page is tested to confirm valid markup that qualifies for rich snippet display.
Monitoring & Maintenance
We monitor Search Console's rich result reports for errors and eligibility changes. When Google updates schema requirements or your CMS changes data structures, we update the markup to maintain rich snippet eligibility.
Key Benefits
Rich snippets that increase click-through rates
Search listings showing price, star ratings, and availability are more visually prominent and informative than plain listings. This translates to higher CTR -- meaning more traffic from the same ranking position.
Visibility in Google Shopping tab and product panels
Product schema is required for your products to appear in Google's Shopping tab organic listings and product knowledge panels. These placements provide additional visibility beyond standard organic results.
Competitive advantage from proper implementation
Many ecommerce sites have incomplete or invalid Product schema. Proper implementation with all recommended properties (not just required ones) gives your listings richer display options than competitors who cut corners.
Research & Evidence
Backed by industry research and proven results
SERP Presentation Gap
25% of top-ranking pages lack even a meta description -- Product schema goes further by adding structured rich data that most competitors neglect entirely
Semrush (2023)
Search Starting Point
68% of online experiences begin with a search engine, making product rich snippets a critical touchpoint in the ecommerce buyer journey
BrightEdge (2019)
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