Find the Exact Keywords Shoppers Use to Search for Your Products
Ecommerce keyword research goes beyond volume -- it maps buyer intent across product, category, comparison, and informational queries to target the searches that drive revenue.
searches happen on Google daily, with a massive share being product and shopping queries that ecommerce keyword research is designed to capture
Google, 2024
Ecommerce Keyword Research
What's Included
Everything you get with our Ecommerce Keyword Research
Full-Catalog Keyword Map
Complete keyword mapping across your product taxonomy: product-level, category-level, comparison, and informational keywords assigned to specific page types
Intent & Priority Scoring
Each keyword scored by search volume, commercial intent, competitive difficulty, and estimated revenue potential to create a clear optimization priority order
Competitor Gap Analysis
Keywords your competitors rank for that you do not, revealing specific product and category terms where you are losing traffic to rivals
Our Ecommerce Keyword Research Process
Catalog & Taxonomy Analysis
We map your product catalog, category structure, and brand portfolio to identify every potential keyword cluster. This ensures complete coverage of your addressable search market.
Keyword Discovery & Expansion
Using multiple data sources (Ahrefs, Semrush, Google Keyword Planner, Search Console, competitor analysis), we build a comprehensive keyword list covering product, category, comparison, and informational queries.
Intent Classification & Page Assignment
Every keyword is classified by intent and assigned to the optimal page type: product page, category page, subcategory, comparison article, or buying guide. This prevents cannibalization and ensures proper targeting.
Priority Scoring & Roadmap
Keywords are scored by revenue potential (volume x intent x margin) and competitive feasibility. The result is a prioritized optimization roadmap that starts with the highest-impact opportunities.
Key Benefits
Target keywords with proven commercial intent
We classify every keyword by intent stage: informational, commercial investigation, transactional. Product and category page optimization focuses on transactional and commercial terms that drive revenue, not just traffic.
Discover keyword gaps your competitors exploit
Competitor gap analysis reveals the exact product and category keywords where rivals rank and you do not. These gaps represent immediate revenue opportunities that your current SEO strategy is missing.
Map keywords to the right page types
A keyword like 'best wireless earbuds' belongs on a blog post or buying guide, not a product page. A keyword like 'AirPods Pro 2 price' belongs on a product page. Correct page-type assignment prevents cannibalization and ensures the right content ranks for each query.
Research & Evidence
Backed by industry research and proven results
Search Origin
68% of online experiences begin with a search engine -- keyword research determines which of those experiences lead to your products
BrightEdge (2019)
Organic ROI
SEO leads close at 14.6% vs 1.7% for outbound, making keyword research that targets high-intent commercial queries one of the highest-leverage ecommerce activities
Forrester (2023)
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