Category Pages That Capture High-Volume Commercial Keywords
Category pages target the broadest, highest-volume commercial queries in your market. Optimizing them correctly means ranking for terms like 'running shoes' and 'wireless headphones' -- not just individual product names.
of users never scroll past the first page of search results -- category page optimization targets the high-volume keywords where page-one placement drives the most traffic and revenue
HubSpot, 2023
Category Page SEO
What's Included
Everything you get with our Category Page SEO
Category Content Strategy
Unique, keyword-targeted content for each category page that demonstrates topical authority without disrupting the shopping experience
Internal Linking Architecture
Strategic linking structure that distributes authority from the homepage through category pages to products, with cross-linking between related categories
Technical Optimization
Pagination handling, canonical management, faceted navigation controls, and heading hierarchy optimization specific to category page templates
Our Category Page SEO Process
Category Keyword Mapping
We map the highest-value commercial keywords to each category page, ensuring no cannibalization between categories and complete coverage of your product taxonomy.
Content Development
We create unique category content that targets mapped keywords, addresses common buyer questions, and provides buying guidance -- placed strategically on the page to enhance SEO without disrupting the product grid.
Technical & Structural Optimization
We optimize pagination, canonical tags, heading hierarchy, internal linking, and faceted navigation controls to ensure clean crawl paths and proper authority distribution.
Performance Monitoring
We track category page rankings, traffic, and attributed revenue monthly. Underperforming categories receive content refreshes and additional link building focus.
Key Benefits
Rank for the highest-volume commercial keywords in your market
Category pages target the broad terms that drive the most total search volume: 'women's dresses,' 'gaming laptops,' 'organic dog food.' Optimizing these pages puts you in front of the largest pool of potential buyers in each product vertical.
Distribute authority efficiently to product pages below
Well-optimized category pages serve as authority hubs that pass link equity down to individual product pages. This hierarchical structure means improving a category page lifts rankings for every product within it.
Capture shoppers at the browsing stage of the funnel
Category page visitors are typically in research and comparison mode. Optimized category pages with clear filtering, helpful content, and strong navigation guide these shoppers through your catalog and into purchase decisions.
Research & Evidence
Backed by industry research and proven results
Organic Search ROI
Organic SEO delivers 5.66x more results than paid ads, and category pages targeting broad commercial keywords represent the highest-value organic opportunities
Search Engine Journal (2022)
Click Distribution
The #1 result gets 27.6% of all clicks -- for high-volume category keywords, the revenue difference between position 1 and position 5 can be enormous
Backlinko (2023)
Related Services
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Find the Exact Keywords Shoppers Use to Search for Your Products
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Stop Faceted Navigation From Destroying Your Crawl Budget and Rankings
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Product Pages That Rank in Search and Convert When Shoppers Arrive
Optimize product pages to rank higher and convert more shoppers. Title tags, descriptions, images, schema, and UX improvements that drive organic revenue.
Rank Your Category Pages for the Keywords That Drive the Most Revenue
Get a category page audit that identifies your biggest commercial keyword opportunities and a plan to capture them.
Related Content
Stop Faceted Navigation From Destroying Your Crawl Budget and Rankings
Fix the duplicate content, crawl waste, and index bloat that faceted navigation creates. Strategic controls that protect rankings while preserving the shopping.
Content That Guides Shoppers From Research to Purchase
Content strategy for ecommerce built around the buyer journey. Buying guides, comparison pages, and product education content that ranks and drives sales.
Find the Exact Keywords Shoppers Use to Search for Your Products
Find the product and category keywords your buyers actually search. Commercial intent analysis, competitor gap mapping, and full-funnel keyword strategy.
Show Price, Ratings, and Availability Directly in Search Results
Display price, availability, and star ratings in search results with Product schema. Implementation and monitoring across your entire product catalog.