Shopify Stores Built to Convert, Not Just to Launch

Shopify powers millions of stores, but a default theme with default settings leaves revenue on the table. We build custom Shopify experiences with optimized checkout flows, strategic app integrations, and sub-second load times that turn visitors into customers.

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higher conversion rate for sites loading in 1 second versus 5 seconds, making Shopify theme performance critical

Portent, 2022

Shopify Development

Custom Shopify store development including theme customization, app integration, checkout optimization, and Shopify Plus solutions for brands scaling past $1M in annual revenue.

What's Included

Everything you get with our Shopify Development

Custom Shopify Theme

Hand-coded Liquid theme optimized for speed, mobile conversion, and your brand identity, no page builder bloat

App Integration and Configuration

Strategic selection and configuration of Shopify apps for reviews, email capture, upsells, and analytics with performance impact testing

Checkout Optimization

Streamlined checkout flow with trust signals, express payment options, and cart recovery automation to minimize abandonment

Our Shopify Development Process

Brand and Conversion Strategy

We analyze your product catalog, target audience, and competitive positioning to design a store layout, navigation structure, and checkout flow optimized for your specific customer journey.

Custom Theme Development

We build your Shopify theme from scratch using Liquid, with responsive design, lazy-loaded images, minimal JavaScript, and structured data markup for rich search results.

App Integration and Testing

We select and configure the minimum set of apps needed for your business requirements, then test each integration's performance impact to ensure your store stays fast.

Launch and Conversion Monitoring

We launch with analytics tracking, conversion funnel monitoring, and a 30-day post-launch review where we identify optimization opportunities based on real customer behavior data.

Key Benefits

Launch faster with less risk

Shopify handles hosting, security patches, and PCI compliance. You get an enterprise-grade infrastructure without managing servers, so your store is live and selling in weeks rather than months.

Performance-first theme development

We hand-code Liquid themes instead of using drag-and-drop builders. The result is a storefront that loads in under 2 seconds, scores well on Core Web Vitals, and does not slow down as you add products and content.

Scalable to Shopify Plus and beyond

Our builds are architected to grow with you. When you hit the revenue threshold for Shopify Plus, the migration is straightforward because we build with clean code, documented customizations, and modular architecture from the start.

Research & Evidence

Backed by industry research and proven results

Page Load Time and Conversions

A site that loads in 1 second has a conversion rate 3x higher than a site loading in 5 seconds

Portent (2022)

The State of Online Retail Performance

A 100ms delay in load time can hurt conversion rates by 7%

Akamai (2017)

Frequently Asked Questions

Shopify or Shopify Plus: which do we need?

Standard Shopify works for most brands doing under $500K in annual revenue. Shopify Plus becomes valuable when you need custom checkout scripts, wholesale pricing channels, multi-currency support, higher API rate limits, or dedicated account management. We build on standard Shopify with Plus-ready architecture so the upgrade is seamless when you grow into it.

How many apps should our Shopify store use?

As few as possible. Every app adds JavaScript that slows your storefront. We typically recommend 5 to 10 carefully selected apps for a well-rounded store. For functionality that apps provide poorly or slowly, we build custom Liquid code or private apps that deliver the same feature with less performance overhead.

Can you migrate our existing store to Shopify?

Yes. We handle migrations from WooCommerce, Magento, BigCommerce, Squarespace, and custom platforms. The process includes product data migration, customer account transfer, URL redirect mapping to preserve SEO, and order history import. Your store stays live on the old platform until the new Shopify store is fully tested and ready.

How long does a Shopify build take?

A custom Shopify store with a hand-coded theme, app integrations, and checkout optimization typically takes 4 to 6 weeks. Shopify Plus builds with custom checkout scripts and wholesale channels run 6 to 10 weeks. We can launch a minimum viable store faster if time-to-market is critical.

Related Services

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Build a Shopify Store That Converts Like It Should

Tell us about your brand and products. We will show you what a performance-optimized Shopify store can do for your conversion rate.

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