Ecommerce UX Audit: Find Every Leak in Your Sales Funnel

Your store is losing sales at specific, identifiable friction points. Our UX audit systematically uncovers them -- from homepage to checkout -- and delivers prioritized design fixes ranked by revenue impact.

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35.26%

potential checkout conversion rate increase from addressing documented UX issues

Baymard Institute, 2023

Ecommerce UX Audit

A comprehensive evaluation of your online store's user experience across every stage of the shopping journey, delivering actionable design recommendations prioritized by revenue impact.

What's Included

Everything you get with our Ecommerce UX Audit

Full-Funnel UX Analysis

Page-by-page evaluation of your store's user experience from homepage through checkout, benchmarked against Baymard Institute guidelines

Prioritized Recommendations Report

A detailed document with every identified issue, its severity, estimated revenue impact, and specific design fix -- ranked by priority

Competitive UX Comparison

Side-by-side analysis of your store's UX against your top 3-5 competitors, identifying where they outperform you and where you have advantages

Our Ecommerce UX Audit Process

Data Collection & Store Walkthrough

We review your analytics data, heatmaps, and session recordings alongside a systematic walkthrough of your store. We document every page, interaction, and user flow against Baymard Institute's ecommerce UX guidelines.

Issue Identification & Classification

We catalog every UX issue found, classify it by severity (critical, major, minor), and map it to the specific stage of the shopping journey where it occurs. Each issue is documented with screenshots and a clear description of the problem.

Revenue Impact Estimation

Using your traffic and conversion data, we estimate the revenue impact of each identified issue. This transforms abstract UX problems into concrete dollar amounts, making prioritization straightforward.

Recommendations & Roadmap

We deliver a comprehensive report with specific design fixes for every issue, ranked by priority. The report includes implementation guidance, competitive benchmarks, and a suggested timeline for addressing findings in order of impact.

Key Benefits

Discover Hidden Revenue Opportunities

UX problems are often invisible to store owners because they live too close to their own site. A systematic audit with fresh eyes and documented UX standards reveals friction points you have walked past every day -- each one representing recoverable revenue.

Prioritize Design Investments by ROI

Not all UX fixes are created equal. Our audit ranks every recommendation by estimated revenue impact, giving you a clear roadmap for where to invest first. Fix the highest-impact issues first and see results faster while planning longer-term improvements.

Data-Backed Recommendations, Not Opinions

Every finding in our audit is grounded in Baymard Institute research, your analytics data, and documented user behavior patterns. This means our recommendations come with evidence you can share with stakeholders to build consensus around design investments.

Research & Evidence

Backed by industry research and proven results

Checkout Conversion Study

The average large-scale ecommerce site can gain 35.26% in checkout conversion by addressing UX issues

Baymard Institute (2023)

UX ROI Research

Every $1 invested in UX returns $100 in value -- making UX audits one of the highest-ROI investments

Toptal/Forrester (2016)

Frequently Asked Questions

What does an ecommerce UX audit cover?

We audit every customer-facing page and interaction in your store: homepage, navigation and search, category pages, product pages, cart, checkout, account pages, and mobile experience. We also evaluate site speed, accessibility, and cross-browser compatibility as they relate to the shopping experience.

How long does a UX audit take?

A standard ecommerce UX audit takes 2-3 weeks from kickoff to final report delivery. This includes data collection, systematic store evaluation, competitive analysis, and report compilation. The timeline may extend for very large stores with complex catalogs or multiple checkout flows.

What do I need to provide for the audit?

We need read access to your analytics platform (Google Analytics or similar), any heatmap or session recording tools you use, and a test account for your store. If you have previous conversion rate data, A/B test results, or customer feedback, those accelerate our analysis.

What happens after the audit?

You receive a comprehensive report with prioritized recommendations. From there, you can implement the fixes with your internal team, hire us to design and implement the changes, or use the report to brief another agency. Many clients start with our top 5 recommendations for quick wins while planning larger improvements.

Related Services

Explore more of our ecommerce design services

Discover What Your Store Is Leaving on the Table

Request a free preliminary assessment and find out if a full UX audit can uncover significant revenue opportunities in your online store.