Checkout Optimization That Recovers Lost Revenue
With a 69.99% cart abandonment rate, your checkout flow is the biggest revenue leak in your store. We redesign it using Baymard Institute's documented checkout UX fixes.
potential conversion rate increase from better checkout UX design on large-scale ecommerce sites
Baymard Institute, 2023
Checkout Optimization
What's Included
Everything you get with our Checkout Optimization
Checkout Flow Redesign
Complete redesign of your checkout process with optimized form layouts, progress indicators, and error handling
Trust Signal Integration
Strategic placement of security badges, payment icons, and policy information at checkout decision points
Form Optimization
Reduced form fields, smart defaults, auto-detection, and inline validation that make form completion faster and less error-prone
Our Checkout Optimization Process
Checkout Funnel Analysis
We audit your current checkout flow step by step, measuring drop-off rates at each stage and identifying the specific UX issues causing abandonment. We benchmark your performance against Baymard Institute best practices.
Friction Point Mapping
We catalog every friction point in your checkout: unnecessary fields, confusing labels, missing trust signals, hidden costs, and poor error handling. Each issue is prioritized by its estimated revenue impact.
Redesign & Prototyping
We redesign the checkout flow addressing every identified friction point. Interactive prototypes let you experience the improved flow and provide feedback before development.
Implementation & Measurement
The optimized checkout is built, tested across devices and payment methods, and launched with full analytics tracking. We measure before-and-after conversion rates to quantify the revenue impact.
Key Benefits
Recover Revenue From Shoppers Ready to Buy
Shoppers who reach checkout have already decided to purchase. When they abandon at this stage, it is almost always a design problem. We fix the specific friction points causing your checkout abandonment: surprise costs, forced registration, confusing forms, and missing trust signals.
Faster Checkout Completion
Every additional field, click, or page in your checkout increases the chance of abandonment. We streamline the flow with auto-fill detection, smart address lookup, inline validation, and minimal form fields -- reducing the time from cart to confirmation to its absolute minimum.
Higher Mobile Checkout Completion
Mobile checkout abandonment rates are even higher than desktop. We optimize for mobile with large touch targets, simplified form inputs, mobile payment options like Apple Pay and Google Pay, and layouts designed for one-thumb operation.
Research & Evidence
Backed by industry research and proven results
Checkout Usability Research
The average large-scale ecommerce site can gain a 35.26% increase in conversion rate through better checkout design
Baymard Institute (2023)
Cart Abandonment Study
69.99% average cart abandonment rate, with checkout UX as a primary driver
Baymard Institute (2023)
Related Services
Explore more of our ecommerce design services
Category Page Design That Drives Product Discovery
Category pages are where product discovery happens. We design filtering, sorting, and layout systems that help shoppers find the right product faster.
Online Store Design Built to Sell
Online store design that builds buyer confidence from homepage to confirmation page. We design complete ecommerce experiences that drive sales.
Product Page Design That Drives Add-to-Cart Clicks
Your product page is your digital shelf space. We design product pages with the right image hierarchy, trust signals, and layout to drive add-to-cart clicks.
Shopping Cart Design That Moves Shoppers to Checkout
A well-designed shopping cart bridges the gap between product interest and checkout. We design cart experiences that reduce drop-off and boost order values.
Your Checkout Is Leaking Revenue Right Now
Request a free checkout audit and we will identify the specific design issues costing you sales -- with data-backed fixes for each one.
Related Content
Category Page Design That Drives Product Discovery
Category pages are where product discovery happens. We design filtering, sorting, and layout systems that help shoppers find the right product faster.
Ecommerce UX Audit: Find Every Leak in Your Sales Funnel
A systematic UX audit of your online store that identifies every friction point costing you sales -- with prioritized, actionable design fixes.
Marketplace Design for Multi-Vendor Ecommerce
We design multi-vendor marketplaces that serve both buyers and sellers with intuitive interfaces, trust systems, and scalable architecture.
Mobile Commerce Design That Closes the Conversion Gap
53% of mobile users abandon slow sites. We design mobile shopping experiences with touch-optimized browsing, fast load times, and simplified checkout.