Category Page Design That Drives Product Discovery

If shoppers cannot find it, they cannot buy it. We design category pages with intuitive navigation, smart filtering, and visual layouts that connect browsers with the products they are looking for.

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80%

of users spend their viewing time on content above the fold -- category page layout must prioritize top content

NNGroup, 2018

Category Page Design

Category and collection page designs with optimized product grids, filtering systems, and navigation structures that make product discovery fast and intuitive.

What's Included

Everything you get with our Category Page Design

Category Page Templates

Responsive category layouts with optimized product grids, featured product areas, and promotional banner zones

Filtering & Sorting System

Multi-faceted filtering interface with price ranges, attribute filters, and sort options designed for both desktop sidebar and mobile overlay use

Navigation Architecture

Multi-level category hierarchy with breadcrumbs, subcategory navigation, and cross-category discovery paths

Our Category Page Design Process

Catalog & Taxonomy Analysis

We study your product catalog, attribute data, and how customers think about and search for your products. We design a category structure that matches shopper mental models rather than internal business logic.

Navigation & Filter Design

We design the complete filtering and sorting interface, including which attributes become filters, how price ranges are displayed, and how the mobile filter experience works. Every filter is designed around your actual product data.

Layout & Visual Design

We create category page templates with optimized product card designs, grid layouts, featured product zones, and promotional areas. The design balances visual browsing with functional filtering in a clean, scannable layout.

Testing & Iteration

We test the category experience with real browsing scenarios to verify that shoppers can find products quickly and easily. Post-launch analytics help us refine filter options and layout based on actual usage patterns.

Key Benefits

Faster Product Discovery

Well-designed filtering and sorting systems let shoppers narrow from hundreds of products to the handful that match their needs in seconds. We design filter interfaces that are intuitive to use, show result counts, and update instantly -- keeping shoppers engaged rather than frustrated.

Visual Merchandising That Sells

Category pages are not just lists of products. We design them with featured product positions, promotional banners, bestseller callouts, and curated collection sections that highlight your highest-margin and most popular items where shoppers are most likely to notice them.

SEO-Friendly Category Structure

Category pages are often your strongest SEO assets for commercial keywords. We design them with proper heading hierarchies, descriptive content areas, and URL structures that help search engines understand your product taxonomy and rank your categories for relevant searches.

Research & Evidence

Backed by industry research and proven results

Content Viewing Study

Users spend 80% of their time viewing content above the fold

NNGroup (2018)

Ecommerce Navigation Research

Poor category navigation is a leading cause of ecommerce site abandonment

Baymard Institute (2023)

Frequently Asked Questions

How do you design category pages for large catalogs?

Large catalogs require multi-level category hierarchies, robust filtering systems, and clear subcategory navigation. We design layered browsing experiences where shoppers can progressively narrow their search. We also design search-driven pathways for shoppers who know what they want.

What filtering options should my category pages have?

The right filters depend on your products. A clothing store needs size, color, and price filters. An electronics store needs brand, specifications, and rating filters. We analyze your product attributes and customer search behavior to determine which filters drive the most product discovery.

Should category pages include descriptive content?

Yes, both for user guidance and SEO value. We design category pages with brief introductory content that helps shoppers understand what they will find, plus expandable content sections for more detailed category descriptions that support search engine rankings.

How do you handle category pages on mobile?

Mobile category browsing requires a different approach to filtering. We design collapsible filter panels, sticky sort options, and swipeable product cards that work within the constraints of smaller screens while maintaining full filtering functionality.

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Make Every Product in Your Catalog Discoverable

Get a free category page audit and learn how better navigation and filtering can drive more shoppers to product pages.