Ecommerce Design That Turns Browsers Into Buyers

Baymard Institute reports a 69.99% average cart abandonment rate. We design every element of your online store -- from product pages to checkout -- to push that number down and your revenue up.

69.99%
average cart abandonment rate across ecommerce
Baymard Institute, 2023
75%
of shoppers judge store credibility by design
Stanford Web Credibility Research
400%
potential conversion lift from better UX design
Forrester Research, 2016

The Revenue You Are Losing Is a Design Problem

Your online store is a sales machine, and its design is the engine. When product pages fail to communicate value, shoppers leave. When category navigation confuses, shoppers leave. When checkout forms feel tedious or untrustworthy, shoppers leave. Baymard Institute has been quantifying this problem for years, documenting a 69.99% average cart abandonment rate and cataloging the specific design mistakes that cause it. We take a forensic approach to ecommerce design. We study where your shoppers drop off, identify the design-driven causes, and rebuild those experiences using patterns proven to increase completion rates. Forrester Research found that a well-designed UI can raise conversion rates by up to 200%, and better UX can push that to 400%. In ecommerce, even a 1% improvement in conversion rate can represent tens of thousands of dollars in recovered revenue annually.
A mobile phone with OXXO Pay on a laptop used for online shopping.
"Baymard Institute identified 46 specific checkout UX issues that directly cause cart abandonment -- most are solvable through design alone"
Baymard Institute Checkout Usability Research, 2023

The majority of ecommerce revenue loss happens at predictable, fixable friction points in the shopping experience.

Our Services

We offer 8 specialized ecommerce design services, each designed to address specific aspects of your digital strategy. Explore our service offerings below to learn how we can help your business grow.

Online Store Design Built to Sell

Online store design that builds buyer confidence from homepage to confirmation page. We design complete ecommerce experiences that drive sales.

Product Page Design That Drives Add-to-Cart Clicks

Your product page is your digital shelf space. We design product pages with the right image hierarchy, trust signals, and layout to drive add-to-cart clicks.

Checkout Optimization That Recovers Lost Revenue

Baymard identified 46 checkout UX issues causing cart abandonment. We fix them with evidence-based checkout design that recovers lost revenue.

Shopping Cart Design That Moves Shoppers to Checkout

A well-designed shopping cart bridges the gap between product interest and checkout. We design cart experiences that reduce drop-off and boost order values.

Category Page Design That Drives Product Discovery

Category pages are where product discovery happens. We design filtering, sorting, and layout systems that help shoppers find the right product faster.

Ecommerce UX Audit: Find Every Leak in Your Sales Funnel

A systematic UX audit of your online store that identifies every friction point costing you sales -- with prioritized, actionable design fixes.

Mobile Commerce Design That Closes the Conversion Gap

53% of mobile users abandon slow sites. We design mobile shopping experiences with touch-optimized browsing, fast load times, and simplified checkout.

Marketplace Design for Multi-Vendor Ecommerce

We design multi-vendor marketplaces that serve both buyers and sellers with intuitive interfaces, trust systems, and scalable architecture.

Why Online Retailers Choose YourWebTeam

Ecommerce-Specific Design Expertise

We do not design ecommerce stores the same way we design brochure websites. Shopping behavior follows different patterns -- product comparison, trust evaluation, price sensitivity -- and our designs are built specifically around how people actually buy online, informed by Baymard Institute research and real conversion data.

Checkout Flow Optimization

Checkout is where revenue is made or lost. We design checkout experiences that address every documented cause of abandonment: transparent pricing, progress indicators, guest checkout options, minimal form fields, and trust badges placed where they matter most. Every element is tested and validated.

Mobile Commerce Specialists

Mobile ecommerce traffic is growing, but mobile conversion rates consistently trail desktop. We design mobile shopping experiences with thumb-friendly navigation, streamlined product browsing, and simplified checkout flows that close the mobile conversion gap.

Platform-Agnostic Approach

Whether you are on Shopify, WooCommerce, BigCommerce, Magento, or a custom platform, our design process adapts. We focus on the shopper experience first and map it to your technology stack, ensuring you get the best possible design regardless of platform constraints.

Ready to See Results?

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Frequently Asked Questions

How does ecommerce design directly impact my revenue?

Baymard Institute found that 69.99% of shoppers abandon their carts, and their research traces most of that abandonment to UX and design issues. Improving your product pages, navigation, and checkout flow directly reduces abandonment and increases the percentage of visitors who complete purchases. Even modest improvements -- reducing abandonment by 5-10% -- can translate to significant revenue gains depending on your traffic volume.

Which ecommerce platform do you recommend?

There is no universal best platform. Shopify excels for businesses that want simplicity and fast launch. WooCommerce offers maximum flexibility for WordPress users. BigCommerce handles complex catalogs well. Magento suits enterprise operations with custom requirements. We recommend based on your specific catalog size, integration needs, team capabilities, and growth trajectory.

How long does an ecommerce design project take?

A focused project like checkout optimization or product page redesign takes 3-5 weeks. A complete online store design from scratch typically takes 8-14 weeks depending on catalog size and complexity. We provide detailed timelines during discovery and build in review milestones so you always know where the project stands.

Can you redesign my store without losing existing sales?

Yes. We build the redesigned store in a staging environment and thoroughly test before going live. Migration is planned during low-traffic periods, URL redirects are mapped in advance, and we maintain rollback capability. Most store redesigns launch with zero downtime and no disruption to active orders.

Design an Online Store That Sells

Free ecommerce design concept. See what your store could look like with conversion-focused design.