Know Exactly Which Marketing Channels Drive Revenue, Not Just Clicks

Marketing dashboards that track campaign performance, multi-touch attribution, cost per acquisition, and true ROI across every channel and activity.

23x

Data-driven marketing organizations are 23 times more likely to acquire customers

McKinsey, 2020

Marketing Dashboards

Marketing-specific dashboards that track campaign performance, channel attribution, cost per acquisition, and ROI across all marketing activities with multi-source data.
Close-up view of a sleek digital car dashboard featuring a modern speedometer and tachometer.

What's Included

Everything you get with our Marketing Dashboards

Multi-Channel Data Integration

Connection to Google Analytics, ad platforms, email tools, social media, CRM, and any other marketing data sources into a unified dashboard

Campaign & Channel Dashboards

Real-time campaign performance, channel comparison, funnel visualization, and cost-per-acquisition tracking across all marketing activities

ROI & Attribution Reporting

Multi-touch attribution models, revenue attribution by channel, customer lifetime value analysis, and overall marketing ROI calculation

Our Marketing Dashboard Process

1

Channel & Data Inventory

We catalog every marketing channel, tool, and data source you use. We identify the metrics that matter for each channel and map the data flow from first touch through closed revenue.

2

Attribution Model Design

We design the attribution model that fits your buyer journey: first-touch, last-touch, linear, time-decay, or custom weighted models. You choose the model that best reflects how your customers actually discover and buy.

3

Dashboard Build

We build marketing dashboards connecting all your data sources with campaign-level detail, channel-level comparison, funnel visualization, and ROI calculation. Every view is designed for the decisions your marketing team makes daily.

4

Optimization & Iteration

We review dashboard usage with your team after launch, refine metrics, adjust attribution logic, and add drill-down views based on the questions that emerge once your team starts using real-time marketing data daily.

Key Benefits

Campaign performance tracking

Every campaign across every channel is tracked in one place. You see impressions, clicks, leads, and conversions side by side with spend data, making it immediately clear which campaigns are performing and which are burning budget.

Channel attribution clarity

Multi-touch attribution models show how different channels work together to produce conversions. You stop over-crediting last-click channels and start understanding the full journey from first touch to closed deal.

Marketing ROI measurement

True ROI measurement connects marketing spend directly to revenue outcomes. You see cost per lead, cost per acquisition, customer lifetime value by channel, and overall marketing return on investment in real time.

Research & Evidence

Backed by industry research and proven results

Marketing Analytics Impact

Data-driven organizations are 23 times more likely to acquire customers

McKinsey (2020)

Visual Information Processing

People process visual information 60,000 times faster than text-based marketing reports

Tableau Research (2020)

Frequently Asked Questions

What marketing platforms can you pull data from?

We connect to Google Analytics, Google Ads, Meta Ads, LinkedIn Ads, HubSpot, Mailchimp, Klaviyo, Salesforce, Google Search Console, social media platforms, and virtually any marketing tool with an API or data export. If you use it for marketing, we can integrate it.

How does multi-touch attribution work?

Multi-touch attribution distributes credit for a conversion across every touchpoint in the buyer journey rather than giving all credit to the first or last click. We implement models like linear attribution, which distributes credit equally, or time-decay, which gives more credit to touchpoints closer to the conversion. This reveals how your channels work together.

Can we track offline marketing activities?

Yes, with proper tagging and tracking codes. We set up UTM parameters for digital-to-offline attribution, phone tracking numbers for call-based campaigns, and manual data feeds for event marketing, direct mail, and other offline channels. The dashboard integrates both online and offline data for a complete picture.

How is this different from what Google Analytics already shows?

Google Analytics shows website behavior. Marketing dashboards show the complete marketing picture: ad spend alongside conversion data, CRM revenue alongside channel attribution, email performance alongside social media results. It is the unified view that no single platform provides on its own.

See Your True Marketing ROI

Free consultation. No commitment. Get a custom dashboards strategy in 24 hours.