Thought Leadership That Wins Deals Before the First Call

Position your executives and brand as the go-to authority in your industry. We produce original research, expert insights, and opinion pieces that build the credibility enterprise buyers demand.

Get My Free Content Marketing Strategy

65%

of B2B buyers say thought leadership content directly influenced their purchase decision and vendor selection

Edelman-LinkedIn, 2022

Thought Leadership Content

Executive thought leadership content including original research, industry insights, opinion pieces, and expert articles that position your brand as the authoritative voice in your market.

A minimalist image featuring the words 'Branding' and 'Marketing' on a white background, ideal for digital marketing themes.

What's Included

Everything you get with our Thought Leadership Content

Executive Insight Interviews

Structured interviews with your leadership team to capture unique perspectives, proprietary data, and industry insights for content development

Original Research and Opinion Pieces

Long-form articles, research reports, and opinion pieces ghostwritten for your executives and published under their bylines

Publication Placement Strategy

Strategic placement of thought leadership content on LinkedIn, industry publications, speaking opportunities, and your owned channels

Our Thought Leadership Process

Authority Positioning Strategy

We identify the specific topics and perspectives where your executives can establish unique authority. We map the competitive landscape to find positioning opportunities where your voice will stand out.

Executive Interview and Insight Capture

We conduct structured 30-60 minute interviews with your leadership team, extracting key insights, unique perspectives, and proprietary knowledge that forms the foundation for compelling thought leadership content.

Content Development and Refinement

We write polished articles and reports in your executives' voices, ensuring each piece demonstrates genuine expertise and offers perspectives not available from competitors.

Publication and Amplification

We publish thought leadership across LinkedIn, your company blog, and pitch to relevant industry publications. Each piece is promoted through social media, email, and your executive networks for maximum visibility.

Key Benefits

Win Deals With Credibility

When prospects research your company and find substantive thought leadership from your executives, trust is established before the first sales call. Edelman data shows 48% of buyers have awarded business based on thought leadership alone.

Executive Brand Building at Scale

Your executives have the expertise but not the time to write consistently. We capture their insights through efficient interviews and produce polished content that builds their personal brand and your company's authority simultaneously.

Earned Media and Speaking Opportunities

Strong thought leadership content attracts media coverage, conference speaking invitations, and industry award nominations. We position your published content to generate these earned media opportunities that amplify your authority.

Research & Evidence

Backed by industry research and proven results

B2B Thought Leadership Impact Study

65% of B2B buyers say thought leadership significantly changed their perception of a company, and 48% awarded business based on thought leadership content

Edelman-LinkedIn (2022)

Executive Content Credibility Report

89% of decision-makers say thought leadership enhances their perceptions of an organization, making it a critical B2B marketing investment

Edelman-LinkedIn (2022)

Frequently Asked Questions

How much time does this require from our executives?

Very little. We design the process to be efficient for busy leaders. A 30-60 minute interview per month generates enough material for 2-4 published pieces. We handle all the writing, editing, and publication. Your executives review final drafts for accuracy and approval, which typically takes 15-20 minutes per piece.

What kind of thought leadership content do you produce?

We produce LinkedIn articles, long-form blog posts, industry publication op-eds, original research reports, trend analyses, and prediction pieces. The specific formats depend on your audience and goals. For B2B companies targeting enterprise buyers, LinkedIn articles and industry publication placements typically generate the most impact.

How do you ensure authenticity in ghostwritten content?

Authenticity starts with the interview process. We capture your executives' actual perspectives, anecdotes, and insights -- not generic industry observations. Each piece is reviewed by the attributed executive before publication. Over time, our writers develop such familiarity with each executive's voice that the content sounds genuinely like them.

How do you measure thought leadership ROI?

We track content engagement metrics like LinkedIn impressions, article views, and social shares. But the real ROI comes from pipeline influence: we monitor when prospects who have engaged with thought leadership content enter your sales pipeline and whether deal velocity and win rates improve. We also track earned media mentions and speaking invitations generated by the content.

Related Services

Explore more of our content marketing services

Become the Authority Your Buyers Trust

Free consultation. No commitment. Get a custom content marketing strategy in 24 hours.