Content Analytics That Connect Articles to Revenue
Stop guessing which content works. Our analytics framework tracks every blog post, guide, and asset through to leads and revenue -- so you invest in content that actually drives business results.
of marketers say content marketing increases engagement, but only those who measure performance can prove and optimize that impact
Content Marketing Institute, 2023
Content Performance Analytics
What's Included
Everything you get with our Content Performance Analytics
Content Performance Dashboard
Custom dashboard tracking every content asset across traffic, engagement, lead generation, and revenue attribution in a single view
Monthly Content ROI Reports
Detailed monthly analysis identifying top performers, underperformers, optimization opportunities, and ROI by content type and topic
Content Optimization Recommendations
Data-driven recommendations for updating, repurposing, or retiring content based on performance data and untapped keyword opportunities
Our Content Performance Analytics Process
Measurement Framework Design
We define the KPIs that matter for your content program, map the measurement methodology, and identify what tracking infrastructure needs to be in place.
Tracking Implementation
We set up UTM parameters, conversion tracking, goal configuration, and content groupings in your analytics platform to capture performance data for every content asset.
Dashboard and Reporting Build
We build custom dashboards showing real-time content performance and automated monthly reports that highlight trends, top performers, and optimization opportunities.
Ongoing Analysis and Optimization
Monthly analysis meetings identify actionable insights: content to update, topics to expand, formats to prioritize, and distribution channels to invest in based on actual performance data.
Key Benefits
Prove Content ROI to Stakeholders
Our reporting connects content directly to leads and revenue with clear attribution. No more defending content budgets with vague engagement metrics -- show exact pipeline and revenue impact per content asset.
Optimize Based on Revenue, Not Page Views
A blog post with 10,000 page views and zero leads is less valuable than one with 500 views and 20 qualified leads. Our analytics focus on the metrics that matter to your business, not vanity numbers.
Identify and Scale What Works
Performance data reveals which topics, formats, and distribution channels generate the most leads. You can then double down on proven winners while retiring content that underperforms.
Research & Evidence
Backed by industry research and proven results
Content Marketing Measurement Report
Only 35% of content marketers say they effectively measure content ROI, despite 72% reporting that content marketing drives engagement
Content Marketing Institute (2023)
Data-Driven Content Optimization
Organizations that actively measure and optimize content performance generate 5x more leads per content asset than those that do not
Demand Gen Report (2023)
Related Services
Explore more of our content marketing services
Blog Management That Generates 67% More Leads
Full-service blog management: editorial planning, SEO writing, publishing, and optimization. Companies that blog get 67% more leads (HubSpot).
Content Creation That Ranks, Resonates, and Converts
Professional content creation across formats: blog posts, whitepapers, case studies, and infographics. Content that ranks, resonates, and converts buyers.
Content Distribution That Puts Your Best Work in Front of Buyers
Strategic content distribution across email, social, syndication, and paid channels.
Content Strategy That Turns Publishing Into Pipeline
Data-driven content strategy aligning your publishing with business goals, buyer needs, and search demand.
Find Out Which Content Actually Drives Revenue
Free consultation. No commitment. Get a custom content marketing strategy in 24 hours.
Related Content
Content Calendar Management That Keeps Your Pipeline Full
Organized editorial calendars that coordinate content production, publishing schedules, and multi-channel promotion. Never miss a publish date again.
SEO Content Writing That Ranks and Converts
Search-optimized content that ranks for target keywords and converts organic traffic into leads. Writing that satisfies both search engines and human readers.
Thought Leadership That Wins Deals Before the First Call
Position your executives as industry authorities through original research, opinion pieces, and expert content.
Blog Management That Generates 67% More Leads
Full-service blog management: editorial planning, SEO writing, publishing, and optimization. Companies that blog get 67% more leads (HubSpot).