Content Distribution That Puts Your Best Work in Front of Buyers

Great content is worthless if nobody sees it. We distribute your content strategically across email, social media, syndication, and paid channels to maximize reach and lead generation.

#1

content distribution channel is email newsletters, followed by social media and SEO, according to HubSpot's State of Marketing

HubSpot, 2023

Content Distribution

Strategic multi-channel content distribution across email, social media, syndication networks, and paid promotion to ensure every content asset reaches its intended audience.
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What's Included

Everything you get with our Content Distribution

Distribution Strategy and Channel Mapping

Custom distribution plan identifying the optimal channels, timing, and formats for each content asset based on your audience behavior

Multi-Channel Execution

Coordinated distribution across email newsletters, social media platforms, content syndication networks, and paid promotion channels

Performance Tracking and Optimization

Channel-by-channel analytics showing which distribution methods drive the most traffic, engagement, and leads for each content type

Our Content Distribution Process

1

Channel Audit and Strategy

We audit your current distribution channels, analyze where your audience is most active, and build a channel strategy prioritizing the platforms with the highest potential for your content and audience.

2

Distribution Planning

For each content asset, we create a distribution plan specifying channels, timing, format adaptations, and promotional budget allocation. This ensures coordinated execution across all channels.

3

Multi-Channel Execution

We execute distribution across all planned channels: email newsletters, social media platforms, content syndication networks, community forums, and paid amplification where appropriate.

4

Performance Analysis and Optimization

We track traffic, engagement, and lead generation from each channel and content piece. Monthly analysis refines our distribution mix to concentrate effort on the highest-performing channels.

Key Benefits

Maximum Reach for Every Content Asset

Every piece of content gets a coordinated distribution plan across multiple channels. No more publishing a blog post and hoping someone finds it. We actively put your content in front of the audience it was created for.

Right Channel, Right Format, Right Time

A LinkedIn article requires different formatting than an email newsletter excerpt or a Twitter thread. We adapt your content for each channel's native format and distribute at optimal times for maximum engagement.

Data-Driven Channel Optimization

We track which channels drive the most traffic, engagement, and leads for each content type. Over time, this data lets us concentrate distribution effort on the channels that generate the highest returns for your specific audience.

Research & Evidence

Backed by industry research and proven results

Content Distribution Channel Report

Email newsletters are the #1 content distribution channel, with social media and organic search rounding out the top three

HubSpot (2023)

Content Amplification Impact

Content that is actively distributed generates 3-5x more engagement than content that relies solely on organic discovery

Content Marketing Institute (2023)

Frequently Asked Questions

What distribution channels do you use?

We distribute across owned channels (your email list, blog, social profiles), earned channels (content syndication, guest posting, PR), and paid channels (social advertising, content promotion platforms, retargeting). The specific mix depends on your audience, budget, and goals. HubSpot data shows email is the #1 distribution channel, so we typically start there.

Do you handle social media posting for content distribution?

Yes, but specifically for content distribution, not general social media management. For each piece of content, we create channel-specific posts for LinkedIn, Twitter, Facebook, or other relevant platforms with native formatting, appropriate hashtags, and optimal posting times. If you need comprehensive social media management, we can discuss a broader engagement.

How does paid content promotion work?

We use targeted paid promotion to amplify your highest-performing content to audiences that match your buyer personas. This includes LinkedIn sponsored content, Facebook and Instagram content ads, and content discovery platforms. We start with small test budgets, identify what resonates, and scale investment into the content and channels that generate the best cost per lead.

How do you measure distribution effectiveness?

We track three tiers of metrics: reach metrics like impressions and click-through rates, engagement metrics like time on page and social shares, and business metrics like leads generated and pipeline influenced. This gives you a complete picture of which distribution channels actually drive business outcomes, not just vanity engagement.

Get Your Content in Front of the Right Audience

Free consultation. No commitment. Get a custom content marketing strategy in 24 hours.