Blog Management That Generates 67% More Leads

HubSpot data proves companies that blog generate 67% more leads. We handle the entire operation -- editorial planning, writing, publishing, and optimization -- so your blog becomes a consistent lead machine.

67%

more leads generated by companies that maintain an active blog compared to those that do not

HubSpot, 2023

Blog Management

Full-service blog management including editorial planning, SEO-optimized writing, publishing, and ongoing performance optimization to drive consistent lead generation.
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What's Included

Everything you get with our Blog Management

Editorial Calendar and Topic Research

Monthly topic research, keyword mapping, and editorial calendar with planned titles, target keywords, and publishing dates

SEO-Optimized Article Writing

Professionally written, keyword-targeted blog posts with proper heading structure, internal linking, and meta optimization

Publishing and Performance Tracking

Formatted publishing in your CMS with featured images, categories, and tags, plus monthly performance reporting on traffic and leads

Our Blog Management Process

1

Strategy and Topic Research

We research your industry, analyze competitor content, identify high-value keyword opportunities, and build a monthly editorial calendar aligned with your business goals and buyer journey.

2

Writing and Optimization

Our writers produce SEO-optimized articles targeting your approved topics. Each post includes keyword placement, heading structure, internal links, meta descriptions, and strategic CTAs.

3

Review and Publishing

You review each article for accuracy and brand alignment. After approval, we format and publish in your CMS with proper categories, tags, featured images, and schema markup.

4

Performance Tracking and Optimization

We monitor traffic, rankings, and lead generation for every post. Underperforming content gets updated and re-optimized. High performers inform future topic selection.

Key Benefits

Consistent Publishing Without the Headache

We maintain a reliable publishing cadence with a managed editorial calendar, dedicated writers, and a structured production process. No more last-minute scrambles or months of silence between posts.

Every Post Optimized for Search and Leads

Each article targets specific keywords with documented search volume, includes strategic CTAs, and follows SEO best practices. Your blog does not just publish content -- it captures organic traffic and converts it into leads.

Compounding Organic Growth

Every post you publish adds another entry point from search engines. Over 6-12 months, your blog builds a library of indexed pages that generates growing traffic and leads month after month without additional spend.

Research & Evidence

Backed by industry research and proven results

Blogging Lead Generation Study

Companies that publish 16 or more blog posts per month get 3.5x more traffic than companies publishing 0-4 posts

HubSpot (2023)

Content Marketing Engagement Report

72% of marketers say content marketing increases engagement and lead volume

Content Marketing Institute (2023)

Frequently Asked Questions

How many blog posts per month do I need?

HubSpot data shows companies publishing 16 or more posts per month get 3.5x more traffic. However, quality matters more than quantity. For most businesses, 4-8 well-researched, SEO-optimized posts per month is the sweet spot to start. We can scale up as your content program matures and you see the compounding returns.

Will the content match our brand voice and expertise level?

Yes. We start every engagement with a brand voice guide and subject matter expert interviews. Our writers research your industry deeply and work within your established tone. You review every article before publishing to ensure accuracy and alignment. Over time, our writers become deeply familiar with your brand and require less revision.

Do you write in our CMS or deliver drafts?

Both options are available. Most clients prefer that we handle the full workflow including CMS formatting and publishing. We work with WordPress, Webflow, HubSpot CMS, Ghost, and most other platforms. If you prefer to handle publishing internally, we deliver formatted drafts with all SEO elements ready to go.

How do you choose what topics to write about?

We use a data-driven approach combining keyword research, competitor content analysis, buyer persona mapping, and your team's input on industry trends. Every topic has a documented target keyword, search volume, difficulty score, and position in the buyer journey. We never write blog posts on a whim.

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