Content Marketing That Builds Authority and Generates Leads

HubSpot reports that companies with active blogs generate 67% more leads. We create the strategy, content, and distribution systems that turn your expertise into a steady stream of qualified prospects.

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67%
more leads generated by companies that blog consistently
HubSpot, 2023
72%
of marketers report content marketing increases engagement
Content Marketing Institute, 2023
47%
of buyers view 3-5 pieces of content before engaging sales
Demand Gen Report, 2023

Content That Works as Hard as Your Sales Team

Content marketing is the long game that pays compounding dividends. Unlike paid advertising that stops the moment you stop spending, every piece of strategic content you publish builds lasting organic visibility, audience trust, and domain authority. HubSpot found that companies with blogs generate 67% more leads than those without. The Demand Gen Report shows 47% of buyers consume 3-5 pieces of content before ever engaging with a sales team. And the Content Marketing Institute confirms that 72% of marketers see measurable engagement increases from content marketing. These numbers reveal a clear truth: your buyers are researching before they contact you, and the businesses that provide the best content during that research phase win the deal. Our content marketing services ensure you show up with the right content at every stage of the buyer journey. From SEO-optimized blog posts that capture top-of-funnel search traffic to thought leadership pieces that build executive credibility to case studies that close deals -- we build the content ecosystem that turns strangers into leads and leads into customers.
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"47% of B2B buyers consume 3-5 pieces of content before engaging with a sales representative, making content the de facto first stage of your sales process"
Demand Gen Report, 2023

If your content is not answering buyer questions at every stage of the journey, you are losing deals to competitors whose content is

Our Services

Eight specialized content marketing services covering every stage from strategy through measurement. Each service strengthens a critical piece of your content pipeline so every article, guide, and asset generates maximum business impact.

Content Strategy That Turns Publishing Into Pipeline

Data-driven content strategy aligning your publishing with business goals, buyer needs, and search demand.

Blog Management That Generates 67% More Leads

Full-service blog management: editorial planning, SEO writing, publishing, and optimization. Companies that blog get 67% more leads (HubSpot).

Content Creation That Ranks, Resonates, and Converts

Professional content creation across formats: blog posts, whitepapers, case studies, and infographics. Content that ranks, resonates, and converts buyers.

Content Distribution That Puts Your Best Work in Front of Buyers

Strategic content distribution across email, social, syndication, and paid channels.

Content Calendar Management That Keeps Your Pipeline Full

Organized editorial calendars that coordinate content production, publishing schedules, and multi-channel promotion. Never miss a publish date again.

SEO Content Writing That Ranks and Converts

Search-optimized content that ranks for target keywords and converts organic traffic into leads. Writing that satisfies both search engines and human readers.

Thought Leadership That Wins Deals Before the First Call

Position your executives as industry authorities through original research, opinion pieces, and expert content.

Content Analytics That Connect Articles to Revenue

Track content performance across traffic, engagement, leads, and revenue. Know exactly which content drives business results and where to invest next.

Why Choose YourWebTeam for Content Marketing

Strategy Before Tactics

We never start writing until we have a documented strategy mapping content to business goals, buyer personas, keyword opportunities, and the competitive landscape. Every piece serves a purpose in your broader lead generation engine.

Writers Who Understand Your Industry

Generic content does not build authority. Our writers research your industry deeply, interview your subject matter experts, and produce content that demonstrates genuine expertise -- the kind that earns trust from informed buyers.

SEO Built Into Every Piece

Every article, blog post, and guide we create is optimized for search from the ground up. We target specific keywords with documented search volume, structure content for featured snippets, and build internal linking strategies that compound your organic visibility.

Full-Funnel Content Coverage

We produce content for every stage of the buyer journey: awareness-stage blog posts that capture search traffic, consideration-stage guides that nurture interest, and decision-stage case studies that close deals. No gap in your content pipeline goes unaddressed.

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Frequently Asked Questions

What content marketing services do you offer?

We offer eight specialized services: content strategy, blog management, content creation, content distribution, content calendar management, SEO content writing, thought leadership, and content performance analytics. These services can be combined into a complete content marketing program or engaged individually. Most clients see the strongest ROI when they start with strategy and SEO content writing, then layer in distribution and analytics as their content library grows.

How long does it take for content marketing to generate leads?

Content marketing is a compounding investment. Initial results typically appear within 60-90 days as new content begins ranking and driving organic traffic. Significant lead generation usually kicks in between months 3-6 as your content library grows, internal linking strengthens, and domain authority builds. By month 12, most clients see content as one of their top lead generation channels. HubSpot data confirms that companies with active blogs generate 67% more leads -- that advantage grows the longer you invest.

How much does content marketing cost?

Investment depends on your content volume, complexity, and distribution needs. A focused program with 4-8 blog posts per month and basic distribution starts at a different level than a full-scale program with whitepapers, thought leadership, and multi-channel distribution. We offer transparent monthly retainers so you know exactly what you are getting. During your free strategy call, we will scope a program matched to your goals and budget.

How is your content marketing approach different from other agencies?

Three things. First, we start with strategy -- not just a content calendar, but a documented plan tied to your revenue goals and buyer journey. Second, we write content that demonstrates real expertise, not surface-level fluff. Our writers research deeply and interview your team to produce genuinely authoritative content. Third, we measure what matters. We track content through to leads and revenue, not just page views, so you always know the business impact of your investment.

Content That Attracts and Converts

Free content audit. We'll identify the gaps in your content strategy costing you traffic.

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